Top Tweets from #SHRM16

Top Tweets from #SHRM16

The Society for Human Resource Management’s annual conference has come to a close, with participants buzzing about talent analytics, interdepartmental collaboration, and learning opportunities for young leaders. This year, SHRM16 took place in Washington D.C., and hosted over 15,000 participants. Much of the conversation took place outside of the conference, however, on social media. HRmarketer reported the following analysis of #SHRM16 on Twitter: Total Tweets: 62,717 Total Unique Tweets: 30,769 Total Unique Users: 10,469 (number of unique Twitter accounts that published at least one tweet with #shrm16) Total Reach: 25,535,734 According to HRmarketer, the most popular tweet from SHRM16 was by Vala Afshar (@ValaAfshar), Chief Digital Evangelist @Salesforce: Train people well enough so they can leave, treat them well enough so they don’t want to. Here are some of our favorite tweets from SHRM16: People can only volunteer to innovate — you cannot force people to innovate. —Dr Linda Hill, @HarvardHBS #SHRM16 pic.twitter.com/svFoNpWSUx — Vala Afshar (@ValaAfshar) June 21, 2016 “Stop thinking of yourself as an HR leader. You’re a business leader who works in HR.” @JenniferMcClure #SHRM16 pic.twitter.com/Y7gogdvsHg — CareerBuilder (@CBforEmployers) June 21, 2016 “collaborate or die. this is the future of HR”. #shrm16#hrospic.twitter.com/EpSHPcVlWW — HROS (@HROpenSource) June 20, 2016 Getting ready to speak to 15,000 human resources professionals @SHRM #SHRM16 pic.twitter.com/LBywPIdKfm — Amy Cuddy (@amyjccuddy) June 20, 2016 “Great leaders create an authentic & engaging experience for their workers.” @mikeroweworks #SHRM16 RT if you agree pic.twitter.com/b9WrD4rZpa — CareerBuilder (@CBforEmployers) June 19, 2016 #SHRM16 Day 3 – Why HR Pros Should Care About the Political Climate https://t.co/GczWCQ1kCP pic.twitter.com/ApNO1UZpkN — Sharlyn Lauby (@sharlyn_lauby) June 22,...
Twitter’s Stock Tumbles; CFO to Spend $3.5 Billion in “Game-Changing” Acquisitions

Twitter’s Stock Tumbles; CFO to Spend $3.5 Billion in “Game-Changing” Acquisitions

Twitter’s stock has been on a steep decline for the last several months. In February, CNN Money reported that Twitter lost 2 million users in the final quarter of 2015, and “shares plummeted as much as 12% in after-hours trading.” This week, Twitter’s stock dropped nearly 20%, according to Time, after underwhelming quarterly earnings were prematurely leaked. Alex Fitzpatrick of Time reports: Twitter’s first quarter revenue was $436 million, up 74% year-over-year but widely missing analysts’ estimates of $457 million. The company posted a first quarter loss of $162 million, compared to a $132 million loss a year ago. Twitter also trimmed its second quarter and full-year revenue estimates to ranges below analysts’ expectations. Twitter’s alarming customer attrition and disappointing Q1 earnings have spurred rumors that the social media company is a target for a buyout. However, Twitter’s CFO, Anthony Noto, has other ideas to improve the company’s performance. On Tuesday, Business Insider reported that during Twitter’s Q1 conference call, Noto expressed the desire to spend the company’s remaining $3.5 billion on “game-changing” acquisitions. He stated: The fact that we have the amount of cash on the balance sheet, over $3.5 billion, leaves us with the strategic optionality [sic.] to look for those assets that are game changing. The target of Noto’s search: ad tech companies. Twitter already possesses some ad-tech stock, but Noto aims to increase their holdings. Noto isn’t just looking towards of consumer-capture devices, either. He also stated that he’s focused on “other opportunities that have scaled audiences to leverage our great monetization vehicle.” Noto concluded, “At the end of the day, our goal is to be a one-stop shop for...
Mastering the Art of the #ColdTweet

Mastering the Art of the #ColdTweet

Networking and events go hand in hand, but have you ever heard of the art of the #coldtweet? Probably not, since I just came up with the term. Think about it – when you meet someone and you’re prospecting, you cold call them, right? While prepping for the upcoming Oracle Eloqua Modern Marketing Experience #MME15, I had planned on connecting with some new folks. So why not drop them a tweet prior to leaving? There is something nice about reaching out over social media and admitting that while you have not met, are looking to connect all while doing it over a public forum! An Aberdeen research report published in 2012 by Peter Ostrow titled Collaborate, Listen, Contribute: How Best-in-Class Sales Teams Leverage Social Selling found that 70% of the Best-in-Class companies who use social selling have a process in place to identify social influencers. And in our case, it’s quick and dirty. Below are 4 tips on managing the art of the #ColdTweet: Prep work pays off. Before heading off to that networking event, or conference, spend a few minutes with your sales and marketing team to find out who they are talking to, or are having trouble getting a hold of. Think pre-schedule. Ensuring we have the right amount of retweets, @tweets, and original tweets in our twitter feeds can be a pain, but with programs like Buffer, TweetDeck and Hootsuite, you can pre-schedule tweets to have them flowing throughout the day. Think about using one of these programs to schedule your #coldtweets as well! #hashtag it. Most events and conferences have a hashtag, but in the rare case they...
Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting

Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting

Fun fact about me: I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward the benefits of Twitter for marketing. However, with the recent news that Google will be indexing tweets… again  ‒remember the pre-2011 glory days with Google Realtime Search‒ there are, objectively, a lot more perks on the way in using Twitter for marketing. The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. Meanwhile, Twitter’s expertise is in helping people talk about things publicly. The light bulb may have already gone off in your head, but essentially, what are we all trying to do as marketers? We all want people to find our organizations, talk about the cool things we’re doing, and ultimately, buy our offerings. With Twitter carrying weight on Google again, the amount of people who are tweeting about your organization will enrich your SEO efforts – and vice versa as your findability will support your sharability. The steps to achieving this marketing advantage from Twitter, however, are not easy set-it-and-forget-it options. Ultimately, this means you have to get more tactical in your Twitter activity. Remember: If you don’t tweet your own content, who will? Ensure that you have a regular cadence of Twitter activity. Share other people’s content to get others to share yours. In his own post analyzing the Twitter / Google connection, Eric Enge noted that...
How Twitter for Business Will Become a Serious Advantage

How Twitter for Business Will Become a Serious Advantage

Imagine all the conversations that are happening around the world at this very minute. Think of the patterns, trends, insights, and opportunities among these conversations that could inform or add value to your marketing, sales, or customer experience objectives. Now try to figure out how to distill the few, relevant snippets out of these coursing, conversing masses – not easy, is it? Such is the potential in utilizing Twitter for business, and yet so too is the challenge in trying to actualize this potential. Recently, however, IBM and Twitter announced a partnership that aims to tackle this challenge head-on – namely, making sense of the over 500 million tweets posted per day, on average, for meaningful, digestible business intelligence. For marketers, the implications are pretty significant: accurate, data-backed customer insights, improved messaging aligned to how customers are talking, more digestible, easy-to-consume trends, the list goes on… As Chris Moody, Vice President of Twitter Data Strategy notes, “Companies have had successes with Twitter data – from manufacturers more effectively managing inventory to consumer electronic companies doing rapid product development. This partnership with IBM will allow faster innovation across a broader range of use cases at scale.” For the marketing use cases, in particular, the benefits of using data from Twitter for business also map to existing best practices and competitive advantages, highlighted below, which makes the impact of Twitter’s partnership with IBM all the more tangible. Social Listening Without Intruding: If you haven’t started, now is the time to begin listening to your customers. Customer experience research shows that companies that listen to their customers through tools like customer engagement...
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