Machine learning has already proven its ability to produce, among other things, entertaining bots like Microsoft’s Murphy. Can it change the way we market and sell?
“Influencer marketing” is a real thing. But when marketers say they are doing it, are they really doing it? Alex Kevork of Crowdly shares his thoughts on the matter.
While thinking about creating more targeted lists for email campaigns, Matt called on Leeann Berner, CMO of Insightpool, to find out how they use social data to create super-targeted campaigns for their clients.
A lot of terms get thrown around in marketing today. What do they all mean?
Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? Because, to put it bluntly, the dude is killing it in marketing right now!
So many predictions, so little time, right? Well, to make your life easier, here are the highlights from ten marketing trends prediction posts you may have missed (or bookmarked and never read)!