Sales and marketing gridlock prevents companies from growing. Would you like to help end it?
The misalignment between sales and marketing is real. And it has real costs. Guest author Samantha Stone has some ideas about how to fix things.
Preparing to market or sell to the worst people can actually make it easier for you to communicate with the best people.
LinkedIn can be a powerful tool for social selling. Lindsey Boggs wants to know why you and your team aren’t using it.
Online communities can certainly be valuable. But, are they worth the investment?
Insight-driven insight is the must-have, mission-critical value-add that every disruptive, customer-centric, fully-leveraged marketing innovator is looking for. Come get some!
People talk about “social selling” like it’s some new thing. It’s not.
Are your sales people going to market naked?
Our recent research examines how Best-in-Class companies deploy sales playbook solutions in order to arm their reps to win and maximize sales quota attainment.
It would be difficult to find a modern sales organization that does not provide training for their quota-carriers, and yet fewer than half take the additional step of serving up post-training reinforcement to support those lessons learned. This article explores the performance results and business competencies of companies who emphasize sales learning not only as an event, but as a lifestyle.