What should marketers measure? More importantly, what should marketers be held accountable for? Samantha Stone, author of the recently published marketing playbook, Unleash Possible, has a few ideas about all that!
The misalignment between sales and marketing is real. And it has real costs. Guest author Samantha Stone has some ideas about how to fix things.
How do you get sales and marketing on the same page? How do you scale marketing as your company grows? What’s the next big thing in content? Hana Abaza, VP of Marketing at Uberflip, shares her story.
Sales and marketing alignment means more than keeping each other in the loop. Anna Talerico of ion interactive found that out the hard way.
People have been talking about the importance of buyer personas for years. Why do so many still get them wrong?
It can be very challenging for a founder CEO to find the right marketing partner. Why is that?
Competitive advantage does necessarily (or only) come from defensible technological advantages, but by building on systems of competencies that are mutually reinforced.