Want to be a Mobile Retail Rock Star?

Want to be a Mobile Retail Rock Star?

It goes without saying that retailers can no longer ignore mobile. But if you have yet to develop and implement a meaningful mobile strategy, what are you waiting for? When it comes to retailers who are really rocking mobile, the Best-in-Class are: Companies who focus on the above outperform their competitors. Is that an accident? Given the importance today of attracting and retaining retail customers with a consistent and helpful customer experience, that seems unlikely! Ready to find out more about how these retailers create and execute on their mobile strategy? If so, consider attending an upcoming webinar – Mobile Customer Engagement for Retailers: How to Move Beyond Hype to Success – featuring Aberdeen’s Omer Minkara. The webinar takes place on February 2 at 11 AM Pacific / 1 PM Eastern and will highlight: Key learnings from the 2015 holiday season and tips for success in 2016 Best-in-Class mobile engagement strategies to increase conversions Steps to blend mobile engagement with your omni-channel program How proactive communications can drive engagement and reduce cart abandonment Sound good? Register here and we’ll see you...
Mobile Retail: Are you Really in Tune with your Consumers?

Mobile Retail: Are you Really in Tune with your Consumers?

Designing a top-notch mobile engagement strategy is no longer a nice-to-have – it’s essential for online retailers to be successful. More than half of all e-commerce interactions today take place via mobile devices, and Aberdeen research shows that mobile savvy businesses achieve 97% greater year-over-year increase in annual revenue growth. These mobile rock stars also retain 80% more of their clientele than others. Despite all the buzz surrounding mobile, many organizations still misunderstand mobile and struggle to make it a part of their business activities. Briefly, mobile is not a customer interaction channel. It refers to devices such as smartphones and tablets that provide retailers with a gateway to interact with shoppers via numerous channels. Findings from our research shows that 73% of retailers have already established a strategy to address the impact of mobile on consumer interactions. However, the same study also reveals that there is a wide gap between the performance results of savvy retailers and peers in performance outcomes. Those include the Best-in-Class mobile retailers enjoying 22.7% annual increase in customer lifetime value, compared to a mere 2.4% increase by others. On Feb 2 at 11 AM Pacific / 1 PM Eastern we’ll be doing a webinar on mobile customer engagement trends and best practices. In that webinar, we’ll highlight: Key learnings from the 2015 holiday season and tips for success in 2016 Best-in-Class mobile engagement strategies to increase conversions Steps to blend mobile engagement with your omni-channel program How proactive communications can drive engagement and reduce cart abandonment We look forward to seeing you on our webinar to discuss how your organization can benefit from a...
Shine Light on the Hidden Secret in the Supply Chain

Shine Light on the Hidden Secret in the Supply Chain

As we enter the holiday season, it might be time to understand what keeps retailers and manufacturers up at night? There are clearly a host of concerns that riddle the retailer and the manufacturer, but foremost on their minds is cost containment in a market which demands they continue to enhance the customer experience. But this is nothing new, right? Cut costs but make sure you keep customers coming back for more has been the mantra for some time now. But what has come to the surface for many leaders in manufacturing and retail is the impact that the aftermarket can have on helping the company attain these goals. As seen in Aberdeen’s Returns Management Matter: The Biggest Hidden Secret in the Supply Chain (November 2015), the aftermarket can help drive the customer experience, retention, and revenues. If you want to dive deeper into the findings from my recent research project, check it out HERE. Aly Pinder Jr Senior Research Analyst Service Management aly.pinder@aberdeen.com or...
Post-Event Analyst Recap: Next Generation Retail Summit

Post-Event Analyst Recap: Next Generation Retail Summit

– Held:  16th – 18th September 2015, Denver, CO, United States By Bob Heaney, Principal Analyst Retail/Wholesale Markets and eCommerce, Aberdeen Group Overview The NG Retail event in Denver in September 2015 highlighted the challenges and opportunities that the retail industry is currently facing. Taking the levels of disruption and convergence in Retail Commerce across B2B/B2C segments and the impacts of ecommerce on both the digital and physical taking place in the industry into account the attendees welcomed the open and honest discussion of key challenges, potential solutions and best practice ideas from their peers and a roster of prominent speakers. A keynote address from inspirational speaker Sheldon Yellen – CEO – Belfor of Meet the Boss fame, three roundtable sessions and a plethora of accompanying workshops formed the core program of the summit and vendor partners were in attendance for scheduled one-on-one meeting and networking throughout the event. As analyst partner I want to thank all the delegates who took part in 2 1/2 days of  sharing and healthy and lively discussions.  A true willingness to share experiences and to explore potential areas of need and opportunity was evident. The event was centered around 3 core themes: Innovation in a Customer Connected Digital World Innovation in a Customer Connected Digital World with moderator: Peter Gold, Chief Digital Marketing Officer – Shop.com Trends & Challenges in a Networked Digital Economy with moderator: James Rhee, CEO, Ashley Stewart Omni-Channel Commerce with moderator: Bob Heaney – Principal Analyst, Aberdeen Group   One key observation was the fact that the conversations from the last 2-3 years have moved on significantly. IT systems...
Jimmy Choo’s IPO – What Does It Mean?

Jimmy Choo’s IPO – What Does It Mean?

Recently, I was interviewed by the Wall Street Journal’s MarketWatch for an article about Jimmy Choo’s IPO. As I state in the article, this is an interesting move, as it’s the first luxury shoe to make an IPO move like this, on any stock exchange. A lot could happen to the brand after it goes public. As they’ve stated aspirations to move into Asia, clearly they recognize the wealth being created in this market. Though they are adding 10-15 stores per year, the geography in Asia is a bit more fragmented and rural outside of the major cities, signaling that this IPO is likely to fuel innovation in their ecommerce strategy – a major possible area of investment. Their retail price point suggests they target luxury locations  and even with growth plans, their current size prevents them from having stores in every luxury location, or to compete with the presence of their retail partners like Nordstroms and Saks. Jimmy Choo may see better margins if they were focus this new financing on developing their ecommerce platform to become multinational, multilingual, highly innovative and personalized. One trend I’m seeing in the retail space is a highly customized ecommerce experience, where buyers can literally see themselves wearing potential goods such as sunglasses through their devices and cameras, and customize or tailor the end result. Jimmy Choo may or may not add those types of capabilities – but if they do, at their price points, they could sell a lot more and reach their full audience of potential buyers—anywhere, anytime with just-in-time delivery. For example, the company could cater to their wealthier consumer segments,...
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