Omer Minkara weighs in on this acquisition, which he believes is about enabling companies to turn data into actionable insight for managing the customer journey.
The most notable trend of the year was the return to prominence of perennial tech giant Apple, who stole many of the top headlines of 2014.
As the world of marketing has been making the steady shift towards cloud technology, Oracle pushes that shift further with their acquisition Datalogix.
Larry Ellison recently announced that he was stepping down as CEO of Oracle. What this means for the company is unclear, especially as Ellison may not be giving up much of his power over Oracle’s strategies and future.
Last week, Oracle announced it will complete the acquisition of TOA Technologies, a cloud-based field service workforce management solution. With this acquisition, Oracle is looking to further expand its SaaS offerings and integration between customer-facing capabilities and the back office.