Optimizing Mobile for HCM: Q&A with Erik Kostelnik of TextRecruit

Optimizing Mobile for HCM: Q&A with Erik Kostelnik of TextRecruit

With the majority of job-seekers already using smart phones to apply to jobs, savvy HR teams are turning to mobile applications to enhance the candidate experience, as well as the onboarding experience. According to recent Aberdeen research, mobile optimization will separate Leaders from Followers in the competition for top talent. We interviewed Erik Kostelnik, Founder and CEO of TextRecruit, to get an inside perspective: Q: Last October, you commented that your customers sent over 100,000 texts, achieving 99% open rates and as high as 60% response rates. Are your customers still experiencing such impressive metrics? What do you attribute this success to? A: Amazingly, TextRecruit’s customers have only improved on those metrics over the past year due to multiple factors. The growth of daily mobile usage and the Millennial workforce have created a world where more recruiting texts are being sent. But we have also made changes to TextRecruit. We made it easier for customers to verify mobile numbers before they send a message, leading to increased open rates. Our customers can now also test their text recruiting campaigns and optimize their tone, cadence, and scheduling to maximize responsiveness. Texting has grown up as a solution for businesses. Q: What main problem are you trying to solve for recruiters? A: Technology is advancing at a pace that is going to make whatever tool was disruptive five years ago obsolete. When I look at the human resource technology industry, there are two core hypotheses that we are betting on for the next 3–5 years. People Data is going to be commoditized. All information on people, like their location, jobs, experience,...
Empower Employees with Mobile Workflows

Empower Employees with Mobile Workflows

Employees are no longer tethered to their desks. With the rise in remote work options, and the necessity of accessing information at the point of customer need, paper documents and clunky content management systems just don’t make sense anymore. Aberdeen Group’s Nick Castellina discusses a mobile tool that enables employees to enhance the customer experience in his recent report, Put Operational Excellence in the Palms of Your Hands with Mobile Workflows. Today’s business environment requires better customer service, quicker and smarter decisions, and increased efficiency. Here’s where mobile workflow management solutions come in. This software is designed to provide employees with the ability to input and access the information that they need at the point of action.  The Best-in-Class are three times as likely to have mobile access to Business Process Management / workflow management solutions, and as a result, enjoy more efficient processes, and better customer service across all functions of the organization. Some benefits of mobile workflows are outlined in the figure below. Key Mobile Capabilities The bottom line here is that employees must be enabled to execute, monitor, modify, and measure their workflows with ease and speed, on the go, from any location. Mobile tools allow them to continuously improve, make data-driven decisions, and become resilient and adaptable in the face of market changes. To learn more, join us on Thursday, August 4th at 1pm EST for a live webinar with Nick Castellina of Aberdeen Group, and Charles Var of TrackVia. They’ll discuss: Pressures driving businesses today to adapt Benefits of implementing a mobile workflow strategy How to empower the line of business to innovate and work smarter How to minimize the...
Candidates Take Command

Candidates Take Command

In 2016 — when 73% of companies indicate that talent acquisition is absolutely critical to executing their businesses’ strategies — it is imperative to have robust, effective, and easy-to-use technologies and tactics in place. It’s not just about supporting HR and hiring managers, though. Successful talent acquisition today puts candidates front and center. Our recent report explores these talent acquisition trends in 2016, and how to respond to those trends in order to effectively source, recruit, hire, and onboard candidates. Talent acquisition has matured over the past few years. The process has been traditional, predictable, and administrative by nature, and entirely owned by HR. As recently as 2014, per Aberdeen Group’s Talent Acquisition 2014: Reverse the Regressive Curse (June 2014), 60% of companies recruited reactively; i.e., they only sought new talent when there were open job requisitions, instead of actively recruiting and building a candidate pipeline. Presently, more companies plan ahead and don’t wait for candidates to come to them. Case in point, per Aberdeen’s research Best Practice: Use Modern Recruiting to Stay Cutting Edge (January 2016), Best-in-Class companies are 55% more likely than All Others (68% vs. 44%) to proactively build and expand the candidate pipeline, regardless of current hiring needs. This tactic, though, represents only one of many ways talent acquisition is transforming into a strategic, candidate-oriented function that extends beyond HR. Nowadays, smart departments work cohesively with a variety of internal and external parties to grow their organizations, from the traditional roles of recruiters and hiring managers, to individual contributors, marketing, IT, executives, and customers, as well as active and passive candidates. Notably, Best-in-Class companies are 45%...
Is Recruitment Process Outsourcing Right for You?

Is Recruitment Process Outsourcing Right for You?

While there are many excellent resources available today to enhance recruitment, the time, effort, and training that are required to implement and maintain such tools can be taxing. What if all of those processes were still in place, but they were handled by experts? That’s where recruitment process outsourcing (RPO) truly adds value for any company. Recruitment process outsourcing (RPO) providers have the best practices, strategies, and knowledge already in place to make recruiting more efficient and effective than ever before. They’re set up to enable greater success for your recruiting efforts, your HR department, and your business as a whole. RPO providers pride themselves on their ability to utilize the hot technologies that are available today. We’re not talking about just applicant tracking systems (ATSs) and job boards either — although it’s certainly worth noting that ATSs and job boards still have their place. In fact, 67% of companies still use ATSs, and 71% of companies still use job boards to aid with talent acquisition. It’s way more than that, though; in fact, some of these tools can be equally valuable and confounding. Whether it’s talent communities, employer branding strategies, recruitment marketing, career portals, candidate relationship management (CRM) tools, video, mobile, or social, these technologies can be a hindrance to users when implemented incorrectly. That’s why HR departments and businesses looking to stay on the cutting edge of talent acquisition can benefit greatly from partnering with an RPO provider. As mentioned, such companies no longer feel like they need to handle the burden of finding, learning, and adapting to new technologies. Instead, they can prioritize relationship building with...
Mobility in Manufacturing: Are You Enabling Your Workforce?

Mobility in Manufacturing: Are You Enabling Your Workforce?

Does it ever feel like the information manufacturers need most to make critical decisions ends up behind a wall of disconnected platforms? To the employees who could use it the most, this represents a lack of enablement that may cause a decline in productivity and a lack of proper visibility needed to tackle any issues that arise on the job. Mobility has become the main driver behind consolidating these disparate systems and standardizing business processes so that employees from any functional group to conduct their own audits and inspections, as well as identify any issues that may arise. Mobility can be a powerful tool to encouraging workers to make this process part of their daily routine, instead of a task they have to do. It also saves operator time, bolsters labor productivity, provides a system of record with one-to-one accuracy verification, and limits incidents by granting employees access to data in real time. Usage of mobile tools has grown steadily over the past few years in companies with advanced operational processes. In fact, Best-in-Class companies are 56% more likely than their peers to utilize mobile devices in their day-to-day operations to speed up the execution of organizational requirements. The adoption rate may signify that these process improvements are easier said than done. Top Challenges with Operational Data As you can see in the figure above, companies with mobility saw a 15% decrease in “time-to-decision” over the past year, while those without mobility saw a 5% increase. This bears highlighting (and repeating!) that being able to make decisions in a faster time frame boils down to improved operational process management. That’s...
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