How to write expertly crafted content for your email marketing efforts.
The intersection of both Microsoft and Linkedin’s offerings have sizable implications on marketing and sales.
Marketing is not a cost center. Nor is it a profit center. Marketing is a value center.
Thinking about marketing as a cost center leads to bad marketing decisions. We should stop doing that.
More and more research in the industrial sector is being conducted online, in fact, a recent study found that 77% of engineers use digital media to find parts, services, and suppliers.
With all the electronic footprints, cookies, and pop-ups in our daily digital lives, why don’t we have a better grasp on how our content is working for the sales team?
A recent meeting of the American Marketing Association’s Boston Chapter focused on customer experience.
Savvy marketers are constantly trying new things and measuring their efforts, but in the back of their minds, the Best-in-Class are always thinking, what’s next?
Predicting and measuring revenue relies on your ability to track the progress of leads as they travel along the road to revenue. However, like many things, it is easier said than done as this road is fraught with distractions.
IBM has a pretty big arsenal of tools in play for marketing, but this move now enables their customers to leverage a proven tactic – personalization at scale – to up their marketing game.