BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can overwhelm creative professionals.
Companies are going to have to re-examine their marketing practices if they want to connect to their audience on Facebook.
A company’s brand image is shaped by everyone in the business, from back office, to Sales, to third-party distributors, to public posts on social media platforms. Leading companies are improving customer experience metrics and avoiding risks — like public customer rants — by aligning customer service and marketing programs.
Before you set up a gate because everyone else is doing it, here are three questions you should ask.
How to write expertly crafted content for your email marketing efforts.
The intersection of both Microsoft and Linkedin’s offerings have sizable implications on marketing and sales.
Marketing is not a cost center. Nor is it a profit center. Marketing is a value center.
Thinking about marketing as a cost center leads to bad marketing decisions. We should stop doing that.
More and more research in the industrial sector is being conducted online, in fact, a recent study found that 77% of engineers use digital media to find parts, services, and suppliers.
With all the electronic footprints, cookies, and pop-ups in our daily digital lives, why don’t we have a better grasp on how our content is working for the sales team?