Profitable Supply Chain Execution with Customer- and Event-Driven Optimization

Profitable Supply Chain Execution with Customer- and Event-Driven Optimization

Today’s end-to-end supply chain is driving renewed focus on optimizing cost and profit to become more event- and customer-driven. Up to 92% of companies will be looking for more collaborative optimization solutions this year, which represents a true call to action. When it comes to dynamic event processing and profitability, top performers can no longer afford to batch orders. They instead invest in integrated systems and workforce/workflow dynamic optimization capabilities, and do so at 2-times the rate of the Followers. The omni-channel world we live in requires online, cloud-ready orchestration of events and activities across an increasingly multi-party end-to-end supply chain. This dictates that workplace devices be 1) always-on, 2) utilize device-to-cloud-connectivity, 3) and provide real-time statuses in support of a cloud-based “Internet of Things” (IoT). The connected customer demands the ability to “order from anywhere, fulfill from anywhere, and return to anywhere.” To ensure a seamless experience, the impacts are global and extend from inbound source-to-pay through outbound order-to-fulfill/deliver. In order to address these challenges, the Leaders have adopted advanced automation capabilities with cloud-connected interoperability and are using them to better synchronize profitability and service levels across customer cost-to-serve, products, and omni-channel logistics flows. The Leaders are proving to be anywhere from 1.3 to 3.5 times as likely as Followers to move supply chain systems, multi-party orchestration/collaboration, and omni-channel customer fulfillment to the cloud. System by system, internally and externally, they are more integrated and synchronized. There is a clear correlation that links the first item in the chart, ability to segment by customer, and the last item, Cost-to-Serve (CTS) with only 35% of cloud-based Leaders and 10%...
Customer Experience 20/20, A New Era of Customer-Centric Marketing

Customer Experience 20/20, A New Era of Customer-Centric Marketing

Marketers from across the Boston area joined the AMA Boston Chapter last night for an exclusive event featuring a panel of industry leaders to discuss the new imperative for marketers to optimize and manage the full customer journey as a strategic advantage. The panel featured marketing leaders from Google, Racepoint Global, and Mintigo and was moderated by Aberdeen Research Director, Omer Minkara. Omer kicked off the evening’s panel discussion by reviewing Best-in-Class insights on how to better manage the customer journey and the common challenges facing modern marketers. The business benefits of journey management are astounding: Improvement in return on marketing investments (ROMI) + 24.5% Improvement (decrease) in customer service costs + 21.2% Improvement (decrease) in average sales cycle +16.8% When executing a journey management program marketers need to utilize the data they have on hand effectively in order to successfully orchestrate different journeys  – all while bridging the gap between customers and shareholders (no easy feat!). Omer explained that establishing and nurturing a holistic view of the customer journey is one of the most important objectives for the modern CMO –  a whopping 81% of CMO’s are concerned with retaining existing customers. Data shows that 96% of marketers are not fully satisfied with their ability to use existing customer data as part of their omni-channel interactions. What’s one of the biggest challenges marketers face? 33% of marketers say understanding the buyer’s journey & how content is relevant to prospects as they begin their journey. What are you doing to put your marketing strategy into focus? Here are  top panelist insights that will help you manage your customer journey, expand product use and create...
Live Presentation and Video Interview with Aberdeen’s Bob Heaney from #Insights15!

Live Presentation and Video Interview with Aberdeen’s Bob Heaney from #Insights15!

Epicor’s annual customer conference took place this week in Nashville and highlighted a presentation by Bob Heaney, Research Director, and Principal Analyst, on Tuesday May 19th in Nashville. The live presentation underscored key trends and advancements in Wholesale Distribution in the Digital Era and discussed: Key  process steps to follow for scaling and transforming your wholesale distribution The key capabilities that support omni- channel B2B/B2C unified customer processes and experiences Why leading organizations are twice as likely to invest in these new processes and technologies, and what they are gaining Access a live recording and get copies of the content to learn: – What will wholesale distribution look like in the future? – How can you scale & transform your wholesale distribution? – Why omni-channel B2B/B2C processes & experiences are key to wholesale distribution. Additionally, please click here for the direct link to Bob’s live interview on Transforming from Yesterday’s Distributor into Today’s Innovator from the event. Session Description: In today’s customer-connected world, consumers expect orders to arrive complete and on-time, regardless of the fulfillment flows involved.  New online eCommerce flows and customer interactions can make or break today’s wholesale customer experience, which is why leading organizations are investing in customer-driven capabilities to support their omni- channel initiatives. The most successful have transformed business processes and have a holistic understanding of B2B/B2C customers, channels, and costs. By automating and integrating capabilities and analytical tools, these wholesale leaders are more customer-focused and operationally ready. Be sure to share this presentation with your friends or...
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