I learned some valuable lessons about public speaking at MarketingProfs B2B Forum 2016. Number one: Having a good idea is not enough.
Podcasts can be a powerful content marketing and lead generation tool, both because AND in spite of the fact that they are ungated.
Carlos Hidalgo of Annuitas Group describes the organizational changes required if you really want to do demand generation right.
Every marketer needs to ask this question: “Is my real-time email marketing really real-time?”
Every aspiring VP of Marketing or CMO wants one thing: To demonstrate and maintain a track record of growth. How do you go about doing that?
These five tips willo help you establish a sustainable stream of marketing-attributed revenue.
How do syndication programs improve marketing performance? The answer lies in understanding the ways buyers use and perceive content.
Demand generation efforts flourish when aligned with the buyer’s journey.
Even the least analytically-minded marketers can use data for targeted marketing. The key lies in knowing which data points lead to the right decisions.
Sometimes, though, we need to change it up and embrace a more open paradigm: Business-to-Business-to-Consumer, or B2B2C.