To cut costs in the post-sales phase, CFOs must look to customer-centric activities and other more technical aspects of pleasing customers. Here’s how.
Paper or mobile in the field? This fight has become a one-sided battle being won by the advancement of technology.
By taking advantage of private cloud technologies, leading providers can better serve their customers and reduce their own complexities and costs.
By offering enterprise apps based on private cloud technology, providers can give their customers what they need without added complexities and costs.
In business technology, making someone an offer they can’t refuse can be a very good thing, especially when hosting providers leverage private cloud.
With the “buyer’s journey” now replacing the “sales cycle,” B2B marketers need to empower their sales counterparts with more robust content management capabilities.
How do Best-in-Class firms utilize the CRM as a springboard for team-wide success? Peter Ostrow shares what he’s found.
Best-in-Class enterprises support their salesforce by building well-stocked, frequently updated content libraries into their CRM.
“Pay-for-play” is an unacceptable practice in many areas of modern enterprise business activities. But, the need to motivate desired behaviors from B2B sales professionals means fully embracing the concept.
To many contemporary B2B sales professionals, the CRM is a necessary evil rather than an enabling solution that actually helps them do their job more efficiently. It doesn’t have to be that way.