Improving Post-Sales Satisfaction for a Better Bottom Line

Improving Post-Sales Satisfaction for a Better Bottom Line

Every good CFO knows that influencing her organization takes more than adequately managing the finances or thinking strategically. It requires a broad view of the company as a whole and finding even the smallest and most unlikely elements to change and improve that will affect the bottom line. In a recent survey conducted by CFO Research, 126 senior finance executives of major U.S. corporations revealed one of the most neglected, but apparent places a company can cut costs, gain revenue and have a positive impact on the overall finances is in post-sales. Also known as the retention stage of the customer journey, this is where many customers drop out or turn away from a brand. But with just a little more effort and a few important tactics, any company can prevent losses and enhance the finances. The survey showed that 82% of CFOs say their company could realize meaningful financial benefit from improving customer satisfaction with post-sales service. They believe this area of business is a critical competitive differentiator. To achieve optimal post-sales satisfaction methods, a CFO can drive the following techniques and encourage a company to take full responsibility for this portion of the sales cycle. Better Communication The main obstacle cited by 50% of survey respondents was prioritizing and coordinating post-sales activities. While it is clear who owns certain tasks within the sales cycle, retention is something that often gets lost in the chaos. An evaluation of the sales cycle showed that many professionals are unsure of who should really take ownership of the retention phase with 29% saying customer support, 26% saying sales and 26% saying...
When Paper Just Doesn’t Cut It Anymore

When Paper Just Doesn’t Cut It Anymore

Paper or mobile in the field? This fight has become a one-sided battle being won by the advancement of technology. On average, technicians carry just under two devices to complete their work. Top performing service organizations have identified the value of investing in technology to empower the field with the insight to solve problems more efficiently. Service can longer wait as customers demand better. As seen in Aberdeen Group’s Field Service Excellence Depends on an Integrated Approach report (January 2016), top performing organizations used technology tools to provide value to the entire team, not just the field. Silos of data and insights hinder progress for service excellence. In order to deliver the kind of service quality that customers are willing to partner with, service organizations and manufacturers need to connect the entire organization to field insights in real-time. To learn how top performing organizations make the right technology investments to improve service excellence, please download my latest report HERE. Aly Pinder Jr Senior Research Analyst Service Management aly.pinder@aberdeen.com or...
Innovative Businesses Enjoy a Simpler Life Through Private Cloud

Innovative Businesses Enjoy a Simpler Life Through Private Cloud

If you hear someone talking about living a simple life, what do they mean? Unless they are a fan of old reality TV shows featuring Paris Hilton, they are most likely talking about living a less cluttered and complex life, and getting rid of all the distractions and extra, needless tasks that can quickly fill a modern life. And for many businesses, leading a simpler life from a technology perspective can be pretty attractive as well. These organizations are also suffering from too much noise, complexity, and pointless tasks that eat up time, resources, and money, and anything that brings a little calming simplicity is welcome. Of course, a business can’t go all Henry David Thoreau and live by a pond. By their very nature, modern organizations are part and parcel of the fast-paced and constantly evolving modern world. But that doesn’t mean that they can’t benefit from a little more simplicity, especially in their enterprise technology requirements. And one area where businesses can really benefit from a little more simplicity is in how they leverage and take advantage of critical enterprise applications. If you’ve ever been part of the rollout of a traditional enterprise application, you know what I mean. From planning to piloting, to implementation to training, to fixing everything that went wrong with the initial deployment, few things are as complex, resource-intensive, and costly as an out-of-control enterprise application deployment. It’s no wonder so many organizations are hesitant to take on this complex task. As a result, they are stuck with older systems that don’t provide competitive advantages or allow the business to be innovative and...
Use Private Cloud to Get the Enterprise Applications That You Want

Use Private Cloud to Get the Enterprise Applications That You Want

What do companies want today? Well, many want to be able to power their business with the most advanced technologies and innovative enterprise applications and platforms. They want fast and powerful applications that provide deep analytics, better business processes, and improved insight. And they want this as quickly and painlessly as possible – without adding complexity to their current IT infrastructure or bringing a lot of additional costs in equipment and management. Looking at that list, the Rolling Stones’ song You Can’t Always Get What You Want comes to mind. I’m sure for some service providers, if a customer was to come to them with this wish list, their initial response would probably be something like, “Is that all? Sure you don’t want dragons and unicorns with that as well?” But what do some, more forward-looking managed service providers say when a customer comes to them with a wishlist for fast and powerful applications that provide deep analytics, better business processes, and improved insight? How about when they want all of this as quickly and painlessly as possible without adding complexity to their current IT infrastructure or additional costs in equipment and management? For these leading providers, the answer is, “No problem. How soon would you need that?” That’s because these leading service providers understand that deploying critical enterprise applications and platforms on premise, using expensive hardware and complex processes, is not the only option out there. And by utilizing powerful and flexible private cloud technologies, these leaders are able to build agile infrastructures that let them give customers a simple and pain-free way to leverage enterprise platforms such...
Use Private Cloud to Make Customers an Offer They Can’t Refuse

Use Private Cloud to Make Customers an Offer They Can’t Refuse

One of the most iconic lines from the classic film The Godfather (and probably all film history) is “I’m gonna make him an offer he can’t refuse.” In the context of the movie, this is not a good thing, as it means Don Corleone is going to make you do something you don’t want to do, and non-compliance means, at best, waking up with a horse’s head in your bed and, at worst, swimming with the fishes. But in the world of business technology, making someone an offer they can’t refuse can be a very good thing. Because, instead of being a threat, it means that you are meeting all their needs, that you are providing good products and services, and that you are solving a very real problem for the customer. In this context, using private cloud technology to help organizations gain the benefits of business-critical enterprise applications can be a vital component of building and offering services that no smart business can refuse. And by leveraging private cloud capabilities, leading managed service and hosting providers can boost their offerings by adding increased flexibility, reliability, and performance for the critical applications that they provide. How does this work? Think about the traditional options organizations face when it comes to deploying critical enterprise applications such as SAP HANA. They can deploy it themselves in their own data center and on their own hardware, which certainly offers some key advantages and benefits. But many businesses, especially small and mid-sized ones, fear the complexity and resource requirements of taking this step. Or they can go with a fully SaaS-based version of...
Page 1 of 712345...Last »
Contact Us

Here is the pardot form

×