Stat of the Week: Filling Your Email With Garbage

Stat of the Week: Filling Your Email With Garbage

While email remains vital for communications, Aberdeen research shows that the majority of email is stuff you don’t want in your inbox. This can range from spam, to phishing attempts to malware infested messages. All of which makes keeping email safe that much harder. From the Aberdeen Report The Last Mile in IT Security: Changing User Behaviors...
Diction in Marketing: Don’t Fall on Your Own Words

Diction in Marketing: Don’t Fall on Your Own Words

In marketing, sales, PR, and other communication-oriented roles, our jobs revolve around what we have to say. That’s why the old adage, “it’s not what you say, it’s how you say it,” is so important. If we’re trying to build trust or meaningful business relationships, for example, using cold, generic buzzwords can drain the life and impact from even the most genuine messages. In other scenarios, casual yet cliché phrases can come pre-loaded as pet peeves to certain people, but such semantic snafus aren’t unavoidable or irreparable. There are a few easy sanity checks we can use to ensure the words we choose carry the weight we intend, and even when a word or phrase rubs someone the wrong way, we can still stand behind what we’ve said. Business Idiom Idiosyncrasies: We don’t always “have the bandwidth” to think about it, or we may be too busy “killing our numbers” to notice, but outside of the office, business speak can sound pretty weird. If such idioms or phrases carry special meaning to us – like something a valued mentor would say, or a common expression from a friend or family member – these words can still carry weight. Even if you were to get called out on the phrase, your backstory behind why you use it can actually strengthen the connection you’re aiming to establish. On the other hand, though, if you use a generic phrase just to fill space, or because it’s what everyone else is saying, you don’t have much room for redemption if your diction comes into question. Case in Point “Pick Your Brain” Post by...
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