Essential Insights for Best-in-Class Companies
(and those who are trying to get there)
The Latest Articles that are really awesome and you should read them right now.
Personalization is a key ingredient of success in customer experience management (CEM).
While it is still relatively easy to measure the performance of a B2B seller compared to other customer-facing job roles such as marketing or service, the means that create more successful ends have grown far more complex.
The ability to wear multiple hats has become a critical skill in many of our modern marketing roles. We need people, or groups of people who serve three key roles: the communicator, the strategist, and the distributor.
While many of the strategies that facilitate project management are evergreen, the technologies that are utilized to support them are constantly evolving.
When it comes to predicting the future of technology, we stink. I mean all of us. Pundits, journalists, analysts, etc. We are all limited and shortsighted in our attempts to predict what technology will eventually look like. Even those people who make their livings as futurists have a success average that, if they were professional baseball players, would get them kicked out of the major leagues.
While content marketing and nurture marketing are not synonymous, they can both benefit from similar tactics, even ones that might seem incongruous.
Talk to any business doing SDN or any analyst covering it, and you’re going to get some pretty bland and obvious examples of how SDN can be used. The problem is, everyone is looking at SDN from their own particular experience and perspective.
New Aberdeen research is exploring how the most successful businesses and organizations are deploying social collaboration tools to more effectively reach their corporate goals.
A recent study shows that one out of three consumers use mobile devices to find information, instead of asking store employees.
Our analyst points out that security relies too much on technology, and that human experience, interpretation, and judgment will always be required. But here is an example of too much faith being placed in humans, and an obvious opportunity to leverage proven and widely-used technology.
Social media can be a powerful tool in navigating the hidden sales cycle, and for content marketing in general, but what, exactly, does this connection entail? Here are a few things to consider…
Here are some of the business implications raised by the Heartbleed bug, disclosed as CVE-2014-0160.
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