Building information modeling (BIM) is a process involving the generation and management of digital representations of physical infrastructure. This technology has risen to prominence in recent years, and today, the majority of building designs are created using BIM tools. Current BIM software is used by businesses that plan, design, construct, operate, and maintain a wide variety of projects.


BIM solutions have changed the way architecture, engineering, and construction (AEC) firms operate by providing a platform to plan and design projects, collaborate, and support the design process throughout the project lifecycle. In addition, BIM allows a company to deliver complete information to building owners and facilities managers, allowing for a more collaborative design decision-making process.

It has changed more than the way buildings are designed — it has altered the entire content purchasing process. For building product manufacturers, this means that components can now be designed into a project early in the process. AEC companies and contractors now consider product information from multiple sources through which they can quickly discover, preview, and download BIM models and specifications for easy placement in their projects. This new method of content selection has led to BPMs seeking out new ways to differentiate themselves, and their products, for their peers.

The majority of BPMs are currently centralizing their BIM content in a repository, and nearly half of them are not only centralizing the content but are also integrating it with BIM design tools. Early visibility makes it more likely that your products will be selected sooner in the design process. By providing high quality, easily accessible BIM content, manufacturers can assist designers in the assessment, evaluation, and selection of products that are best suited for use on the project.

It’s a good endorsement that both building product manufacturers and AEC firms believe that visibility and availability will improve purchase potential, but the metric performance of this approach speaks louder. Aberdeen isolated BPM respondents into separate groups (adopters vs. non-adopters) for each of the capabilities listed earlier and examined their metric performance to determine the impact. Clearly the metrics back up the thinking. As the figure below shows, there is a noticeable improvement in content downloads and products purchased from an integrated solution.


This improved performance leads to increased annual revenue and higher margins for companies implementing this sort of capability. The BIM content selection process can be thought of as ‘Find It — Choose It — Use It.’ Building product manufacturers now have the ability to reach their prospective customers in a new, targeted, and actionable way. Making design files and content more readily available to BIM users can broaden your market reach, generate new revenue opportunities, and ultimately lead to higher margins.


For a deeper dive, read the full report.

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