CMO Essentials
Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Wait a Second! A Few Things to Consider before Rebranding
Rebranding is not for the faint-of-heart, but, if you follow this advice, you can avoid many common rebranding pitfalls.
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Are Your Buyers Possessed? Seeing Through the Ghosts of the Hidden Sales Cycle
Aberdeen research shows that the top two pressure-shaping social media initiatives are the proliferation of new channels for engagement and the influence of third parties on customers’ decision journeys.
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