Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Content marketing played a role in the campaigns both for and against #Brexit. Did it move the needle?read more
By connecting all areas of marketing, including lead generation with sales results, sentiment analysis, and social media traffic, marketing analytics reveal the impact marketing has on bottom line performance.
Data skepticism has seeped into much of our business life, which we discuss in this service parts and field service guest blog post.
In this Aberdeen Group Podcast, Editorial Director Jim Rapoza speaks with Research Analyst Aly Pinder about the issues surrounding ClickSoftware’s acquisition of Xora.
While a cut-and-dried transactional sales environment might be appropriate for this approach, in today’s business-to-business (B2B) space, most contemporary business development efforts require the antithesis of this overly simplistic approach.
A conversation about The Account Maximization Coefficient.
A connected enterprise is an organization which not only communicates across disparate teams but is also integrated in strategy, thought, and technology for improvement and execution.