Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Microsoft acquired LinkedIn. Aberdeen’s Omer Minkara reflects on the implications for customer experience and human capital management.read more
While it is true that traditional academic preparation is nearly nonexistent in the field of professional business-to-business (B2B) sales, today’s commercial landscape nevertheless requires an increasingly well-developed set of skills and sophisticated capabilities in order to succeed.
We provide you with a “do not do list” in order to help you put a stop to things that may be holding your organization back in regard to service.
By connecting all areas of marketing, including lead generation with sales results, sentiment analysis, and social media traffic, marketing analytics reveal the impact marketing has on bottom line performance.
Data skepticism has seeped into much of our business life, which we discuss in this service parts and field service guest blog post.
In this Aberdeen Group Podcast, Editorial Director Jim Rapoza speaks with Research Analyst Aly Pinder about the issues surrounding ClickSoftware’s acquisition of Xora.
While a cut-and-dried transactional sales environment might be appropriate for this approach, in today’s business-to-business (B2B) space, most contemporary business development efforts require the antithesis of this overly simplistic approach.