Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Account-based marketing can be complicated and even its definition is contested. To help sort things out, Andrew Moravick offers the 5 Ds of ABM.read more
This week at the Adobe Digital Marketing Summit in Salt Lake City, Adobe and SAP announced a partnership in which SAP will resell the Adobe Marketing Cloud with SAP HANA and the hybris Commerce Suite to support omni-channel marketing and eCommerce.
New Aberdeen research introduces the concept of the “anywhere, anytime, any device” seller capable of collaborating seamlessly with team members to effectively perform.
While it is true that traditional academic preparation is nearly nonexistent in the field of professional business-to-business (B2B) sales, today’s commercial landscape nevertheless requires an increasingly well-developed set of skills and sophisticated capabilities in order to succeed.
We provide you with a “do not do list” in order to help you put a stop to things that may be holding your organization back in regard to service.
By connecting all areas of marketing, including lead generation with sales results, sentiment analysis, and social media traffic, marketing analytics reveal the impact marketing has on bottom line performance.
Data skepticism has seeped into much of our business life, which we discuss in this service parts and field service guest blog post.