Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Segmentation models are supposed to help marketers and sellers alike. Sometimes, however, they do more harm than good. How does yours stack up?read more
A conversation about The Account Maximization Coefficient.
A connected enterprise is an organization which not only communicates across disparate teams but is also integrated in strategy, thought, and technology for improvement and execution.
A number of CRM-integrated technology add-ons help sales organizations both maximize the value of their technology investment, and deliver measurable business value. A recent Research Brief focuses on the relatively new sales content management technology known as “sales portals” or “deal rooms.”
Here are a few suggestions on how to train technicians to maximize employee engagement.
To own or lease? This discussion is now happening for many service organizations in regard to whether or not they leverage a third-party field service workforce.
Aberdeen research shows that the top two pressure-shaping social media initiatives are the proliferation of new channels for engagement and the influence of third parties on customers’ decision journeys.