Actionable Insight for Leaders in Marketing, Sales, and Customer Service
When 25 experts get together to share their visions for content marketing, do they see what you’re seeing?read more
Your site is a huge opportunity to please your customers – or turn them off.
It’s not exactly a twelve step program, but if you’re trying to go beyond “batch-and-blast” marketing, here are three tenets to take to heart.
Savvy marketers use buyer personas to help them hone those messages, but just because you’re creating personas doesn’t mean that you’re using them correctly.
Personalization is a key ingredient of success in customer experience management (CEM).
While it is still relatively easy to measure the performance of a B2B seller compared to other customer-facing job roles such as marketing or service, the means that create more successful ends have grown far more complex.
The ability to wear multiple hats has become a critical skill in many of our modern marketing roles. We need people, or groups of people who serve three key roles: the communicator, the strategist, and the distributor.