Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Artificial intelligence is poised to reinvent marketing. Will you be riding the wave? Or will it wipe you out?read more
Why guess what’s on your buyer’s mind? Why not write that mind?
Are B2B marketers mind readers? Do they have to be?
Measuring event marketing efforts can be tricky. In fact, sometimes it seems so challenging that people don’t do it all! In this post, Krystal Putman-Garcia of Localist provides some advice to simplify event marketing measurement.
What should marketers measure? More importantly, what should marketers be held accountable for? Samantha Stone, author of the recently published marketing playbook, Unleash Possible, has a few ideas about all that!
I learned some valuable lessons about public speaking at MarketingProfs B2B Forum 2016. Number one: Having a good idea is not enough.
How do you create marketing that serves instead of sells? We spoke with Ken Wincko, SVP of Marketing at Cision, to find out.