Actionable Insight for Leaders in Marketing, Sales, and Customer Service
There are a lot of ways to get content strategy wrong. Guest author Matthew Donnelly has an idea about how to get it right.read more
“Internet performance” sounds like something that should strictly fall under the purview of IT, but when internet properties don’t perform, as a marketer, you’re usually the one whose neck is on the line.
Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
Content needs context, and that context is the customer’s buying journey.
The latest data signals a seismic shift in the self-reported goals of sales management and sales operations end-users: their number-one aspiration is now growing margins.
CMO-CIO alignment has hit the “trending” phase as Marketing organizations invest in more and more technology. This “alignment” effort makes for good headlines but the reality is this: Not much alignment is happening.
Can a simple change in the way you communicate cause a dramatic shift in the performance of your marketing or sales efforts?
Savvy marketers are constantly trying new things and measuring their efforts, but in the back of their minds, the Best-in-Class are always thinking, what’s next?