CMO Essentials

Actionable Insight for Leaders in Marketing, Sales, and Customer Service

Are Brands the New Gods?

Can brands help us understand our place in the universe and give our lives meaning? Rethinking Prestige Branding: Secrets of the Ueber-Brands makes the argument that they just might.

Content Marketers: Are Your Memes Dank?

Memes are eye-catching visual jokes that can make your content more engaging. The best memes (or the worst, depending on whom you ask) are considered “dank.” Here are ten dank-ish meme formats you just might be able to use.

Holiday Fun Facts

The holiday’s are almost here, and that means lots of friends, family and fiestas (hopefully!) All the get together’s can be fun, but sometimes you run out of topics to chat about. Don’t worry, we’re here to help! The HoliData (hee hee) infographic below is our little holiday gift to you – 6 great holiday fun facts that are sure to get get the conversation started. Have a wonderful holiday! -The Aberdeen Essentials...
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