Actionable Insight for Leaders in Marketing, Sales, and Customer Service
A recent article claimed that ‘content marketing’ means nothing. In this post, I respectfully disagree.read more
Machine learning has already proven its ability to produce, among other things, entertaining bots like Microsoft’s Murphy. Can it change the way we market and sell?
Cision’s CEO Kevin Akeroyd describes his approach to selling a platform (rather than a point solution).
83% of marketers do content marketing. 60% of those marketers do it poorly. What are they getting wrong?
Digital transformation presents CMOs with a set of unique challenges. It also presents them with a golden opportunity to lead.
Is your professional services firm developing a marketing or branding strategy without doing market research? That’s a mistake.
Why guess what’s on your buyer’s mind? Why not write that mind?