Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Marketers write a lot. That’s not to say that marketers write a lot of great stuff. Here’s how you can get better at this thing you have to do a lot.read more
Every marketer needs to ask this question: “Is my real-time email marketing really real-time?”
Top-performing companies are more likely than other firms to deploy “portals or ‘deal rooms’ for customers/ prospects to access content.” Why is that?
Omer Minkara reports on what he saw at G-Force 2015 and shares his thoughts on omni-channel engagement, workforce optimization, employee desktop optimization, and analytics.
Today’s retail environment is changing, transforming and converging. Bob Heaney describes how retailers are responding based on what he saw at the Next Generation Retail Summit.
Are you analytical? Do you enjoy collaboration and working in teams? Are you focused on the customer? Have you considered a career in marketing?
Knowing which customer will have an issue, which part on what piece of equipment will fail soon, or which technician should be sent to a customer are all challenges of an unknown future.