Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Machine learning has already proven its ability to produce, among other things, entertaining bots like Microsoft’s Murphy. Can it change the way we market and sell?read more
With the “buyer’s journey” now replacing the “sales cycle,” B2B marketers need to empower their sales counterparts with more robust content management capabilities.
At this point, there is little doubt that wise leaders of B2B sales teams have bought into the need for a robust sales enablement strategy. But are they capable of bringing this strategy to life?
How do you feel when it comes to your marketing efforts. Between your budget, your resources, and your bandwidth, are you feeling stretched too thin? Andrew Moravick wants to help.
The Volkswagen emissions scandal teaches us a lot about how (and how not) to respond to use social media when responding to a crisis.
How do Best-in-Class firms utilize the CRM as a springboard for team-wide success? Peter Ostrow shares what he’s found.
Olivia Billbrough uses contemporary slang to highlight some timeless grammatical truths. It’s lit!