Actionable Insight for Leaders in Marketing, Sales, and Customer Service
How do you create marketing that serves instead of sells? We spoke with Ken Wincko, SVP of Marketing at Cision, to find out.read more
Mark Roberts, CMO of ShoreTel, shares 9 tips that will make your meetings productive and valuable.
Content marketing can be very effective. But, unless you sell content, then content is not what your business is about. In the end, it is but a tactic (and a marketing tactic at that).
Only a quarter of companies use assessment tools to match sellers’ skills to the roles they are to occupy. Those who take such a data-driven approach make better hires.
Creating a net-new business client account, or even renewing an existing one, more often than not requires sellers to lose momentum, pace, and even customer goodwill, when they are forced to spend their time ferrying red-lined contracts back and forth.
With all the electronic footprints, cookies, and pop-ups in our daily digital lives, why don’t we have a better grasp on how our content is working for the sales team?
Delivering exceptional service continues to get tougher. Equipment gets more advanced and technicians have to solve ever more complex problems. And obstacles get in the way of the “first-time fix.”