Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Last week we hosted a panel discussion on data, technology, and B2B marketing. Here’s a quick snapshot of what we talked about.read more
Omer Minkara weighs in on this acquisition, which he believes is about enabling companies to turn data into actionable insight for managing the customer journey.
Is customer experience the new marketing? Do we really understand what kinds of “experiences” customers and consumers are looking for? Matthew Grant thinks not.
Best-in-Class enterprises support their salesforce by building well-stocked, frequently updated content libraries into their CRM.
Every aspiring VP of Marketing or CMO wants one thing: To demonstrate and maintain a track record of growth. How do you go about doing that?
“Pay-for-play” is an unacceptable practice in many areas of modern enterprise business activities. But, the need to motivate desired behaviors from B2B sales professionals means fully embracing the concept.
Can we be absolutely truthful in our marketing? Can we be utterly forthcoming about our costs, our margins, our profitability goals? Every buyer knows that the price they are paying includes something extra for the seller. Shouldn’t we just be up-front about it?