Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Everybody wants to “enable sales.” But what is “sales enablement,” really?read more
Rather than continuing to enable a “business as usual” cycle where marketing teams develop content that doesn’t get used or can’t be found, it’s time to focus on intelligently creating content that enhances the sales cycle, improves engagement with customers and prospects, and increases performance.
Part 1 of this post talked about why community management is different from marketing. This post focuses on the keys to successful community management (while sticking to the theme of keeping marketing out of the mix!).
In “The Wolf of Wall Street,” the protagonist runs a classic, boiler-room sales floor. Take away the questionable morals and illegal trades, and we’re left with some valid B2B sales management lessons.
With marketers deep into 2016 planning and budgeting, there’s no better time than the present to strategically rethink the connection between your marketing initiatives and technology investments.
There is a science behind the effectiveness of aligning your marketing to the buyer’s journey!
Wouldn’t it be great if a technician or service employee had the insight to do more than just meet the minimum level of service?