Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Customers visiting retail stores and chain restaurants want a seamless customer experience. When they walk in the door, however, they are anonymous. Can we change that?read more
A former community manager shares his thoughts on the optimal relationship between marketing and community management.
Carlos Hidalgo of Annuitas Group describes the organizational changes required if you really want to do demand generation right.
Every marketer needs to ask this question: “Is my real-time email marketing really real-time?”
Top-performing companies are more likely than other firms to deploy “portals or ‘deal rooms’ for customers/ prospects to access content.” Why is that?
Omer Minkara reports on what he saw at G-Force 2015 and shares his thoughts on omni-channel engagement, workforce optimization, employee desktop optimization, and analytics.
Today’s retail environment is changing, transforming and converging. Bob Heaney describes how retailers are responding based on what he saw at the Next Generation Retail Summit.