Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Can brands help us understand our place in the universe and give our lives meaning? Rethinking Prestige Branding: Secrets of the Ueber-Brands makes the argument that they just might.read more
Science can help you create more compelling copy and content. Here are six proven techniques that you can use right now!
A full 60% of retailers lack a unified way of viewing the data generated through customer interactions across channels. This post lays out why that is a huge missed opportunity.
Since the CMO is in many ways the quarterback for the organization, the CMO should definitely be interested in privacy and well-versed in the privacy playbook.
Advances in customer-centric product development show that the voice of the customer belongs to the entire organization, and not just marketing.
It’s true. I didn’t watch the Super Bowl. That also means I haven’t seen any of the Super Bowl commercials. Nevertheless, I will share these semi-hot takes on the Big Game and what marketers made of it.
80% of marketers surveyed can only buy technology with IT or executive-level approval or, what’s worse, merely play an advisory role in decisions related to marketing technology. Are you one of them?