CMO Essentials

Actionable Insight for Leaders in Marketing, Sales, and Customer Service

Are Brands the New Gods?

Are Brands the New Gods?

Can brands help us understand our place in the universe and give our lives meaning? Rethinking Prestige Branding: Secrets of the Ueber-Brands makes the argument that they just might.

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Have You Achieved MarTech Independence?

80% of marketers surveyed can only buy technology with IT or executive-level approval or, what’s worse, merely play an advisory role in decisions related to marketing technology. Are you one of them?

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