CMO Essentials

Actionable Insight for Leaders in Marketing, Sales, and Customer Service

The State of Marketing Technology 2016

Aberdeen Group’s Andrew Moravick found that Best-in-Class marketers are 74% more likely to have a strongly integrated suite of marketing technology solutions and that they are also 31% more likely to make technology buying decisions independent of IT.

What Does Personalization Mean in Marketing?

We’ve been hearing about marketing personalization for a while now and are even told that customers demand and expect a level of personalization that few retailers can deliver. But what exactly does “marketing personalization” mean?

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