Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Your content marketing efforts aren’t quite working out they way you hoped. Aberdeen’s Andrew Moravick has some ideas about why that might be.read more
Hey, Marketer! Did you know that only 50% of marketers consider themselves “effective” or “very effective” at developing and executing a marketing strategy? Are you part of that 50% or part of the other 50%?
What’s more likely: converting a lead into a buyer or getting struck by lightning? (You won’t believe the answer!)
Online communities can certainly be valuable. But, are they worth the investment?
Transforming your approach to customer engagement is absolutely essential, but it ain’t easy!
In field service today, you either have to get customer-centric, or get out of the way.
Intelligent use of data is key to creating great customer experiences online, but it’s not just about the data. As Jan Vels Jensen, CMO at Cxense explains, it’s about aligning the entire organization around the idea that your customer shouldn’t feel like a stranger.