CMO Essentials


Actionable Insight for Leaders in Marketing, Sales, and Customer Service

The Divide Between Customer Service and Marketing is Costing Your Business

A company’s brand image is shaped by everyone in the business, from back office, to Sales, to third-party distributors, to public posts on social media platforms. Leading companies are improving customer experience metrics and avoiding risks — like public customer rants — by aligning customer service and marketing programs.

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