Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Employee advocacy can have a powerful impact on your brand. So, why is it so hard to turn employees into advocates?read more
Four out of five companies are using social media as part of their customer service efforts. There’s a good reason for that.
Everybody wants to “enable sales.” But what is “sales enablement,” really?
Do SMS coupons work? This infographic says, “You betcha!”
Marketers write a lot. That’s not to say that marketers write a lot of great stuff. Here’s how you can get better at this thing you have to do a lot.
Aberdeen’s Andrew Moravick wrote a post debunking the notion of “Account-Based Everything.” Engagio’s Jon Miller responds.
A recent article claimed that ‘content marketing’ means nothing. In this post, I respectfully disagree.