Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Last week, I traveled to Orlando to attend Interactions 2018. This post reveals several takeaways from discussions with company executives and customers at the event.read more
You don’t need to completely reinvent the wheel in order to disrupt your chosen industry; you simply need to provide value to your target customers in a way that your competitors don’t.
Aberdeen’s research shows that Best-in-Class companies are 50% more likely to be using an Omni-channel Order Management system when compared with All Others.
BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can overwhelm creative professionals.
Responding quickly to customer complaints makes people willing to pay more in the future.
Companies are going to have to re-examine their marketing practices if they want to connect to their audience on Facebook.
A company’s brand image is shaped by everyone in the business, from back office, to Sales, to third-party distributors, to public posts on social media platforms. Leading companies are improving customer experience metrics and avoiding risks — like public customer rants — by aligning customer service and marketing programs.