Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Is digital transformation the new big data? In some ways yes, but that’s a good thing.read more
Preparing to market or sell to the worst people can actually make it easier for you to communicate with the best people.
Dan Lyons is out there currently promoting his new book, Disrupted. I had a chance to talk to him about the writing process, the state of brand journalism, and, of course, Steve Jobs.
Customers expect you to fix their problem the first time around. Just do it.
LinkedIn can be a powerful tool for social selling. Lindsey Boggs wants to know why you and your team aren’t using it.
It doesn’t make sense to separate marketing success from sales success. It’s like saying that relievers (or starters) are the only ones who win games. Winning happens together or not at all.
While thinking about creating more targeted lists for email campaigns, Matt called on Leeann Berner, CMO of Insightpool, to find out how they use social data to create super-targeted campaigns for their clients.