Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Everybody knows that differentiation through positioning is important. But is your positioning really setting you apart?read more
Marketing lends itself to a methodical, scientific approach. Why do some marketers still treat it like a Sasquatch hunt?
Will customers benefit from Oracle’s acquisition of NetSuite? Aberdeen’s Omer Minkara and Andrew Moravick describe how they just might!
The recently announced merger of LogMeIn and Citrix’s GoTo business has a lot going for it. Will it be considered a success down the road? Aberdeen’s Omer Minkara weighs in.
Content marketing dogma says you shouldn’t talk about yourself. Can it truly be avoided?
Sales organizations told us that price was the main reason that deals fail to close. We think it might be something else.
Verizon announced that it will acquire Yahoo. Will this help advertisers?