Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Employee advocacy can have a powerful impact on your brand. So, why is it so hard to turn employees into advocates?read more
The question posed by this post may seem absurd. But, if so, why should anyone speak with your sales reps?
A lot of companies claim to be customer-centric. The fact is, most companies (including yours) are probably not.
If branding works on consumers, shouldn’t it work on B2B buyers?
The beauty of marketing software is that you can have unprecedented insight into how customers are actually using it and its various features. So why do so many product developers and product marketers make product decisions based on anecdotes and gut instinct?
Marketing lends itself to a methodical, scientific approach. Why do some marketers still treat it like a Sasquatch hunt?
Will customers benefit from Oracle’s acquisition of NetSuite? Aberdeen’s Omer Minkara and Andrew Moravick describe how they just might!