Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Everyone knows that customer testimonials are one of the most important types of content that you can create. So, how do you capture great testimonials?read more
Will customers benefit from Oracle’s acquisition of NetSuite? Aberdeen’s Omer Minkara and Andrew Moravick describe how they just might!
The recently announced merger of LogMeIn and Citrix’s GoTo business has a lot going for it. Will it be considered a success down the road? Aberdeen’s Omer Minkara weighs in.
Content marketing dogma says you shouldn’t talk about yourself. Can it truly be avoided?
Sales organizations told us that price was the main reason that deals fail to close. We think it might be something else.
Verizon announced that it will acquire Yahoo. Will this help advertisers?
Companies need to get better – and smarter – at customer experience management. Data management is crucial to this endeavor. Why are the majority still struggling?