Actionable Insight for Leaders in Marketing, Sales, and Customer Service
We asked Aberdeen’s analysts to share some of the findings that most surprised them in 2016. Some of what they shared might surprise you!read more
Microsoft acquired LinkedIn. Aberdeen’s Omer Minkara reflects on the implications for customer experience and human capital management.
How do you get sales and marketing on the same page? How do you scale marketing as your company grows? What’s the next big thing in content? Hana Abaza, VP of Marketing at Uberflip, shares her story.
Digital experience is critical to your success. However, measuring the quality of that experience, or diagnosing problems when the experience frustrates customers, poses some real challenges.
Sales and marketing alignment means more than keeping each other in the loop. Anna Talerico of ion interactive found that out the hard way.
People have been talking about the importance of buyer personas for years. Why do so many still get them wrong?
Does Salesforce’s acquisition of Demandware mean that there’s a “retail cloud” on the horizon?