Actionable Insight for Leaders in Marketing, Sales, and Customer Service
A recent article claimed that ‘content marketing’ means nothing. In this post, I respectfully disagree.read more
The misalignment between sales and marketing is real. And it has real costs. Guest author Samantha Stone has some ideas about how to fix things.
Can marketers get in on all the Pokémon GO fun without ruining?
“Influencer marketing” is a real thing. But when marketers say they are doing it, are they really doing it? Alex Kevork of Crowdly shares his thoughts on the matter.
Do the Best-in-Class have a secret weapon when it comes to providing customers with an outstanding field service experience?
The Internet of Things is having a wide-spread and intriguing impact on field service operations. Are you taking advantage of its awesome power?
When 25 experts get together to share their visions for content marketing, do they see what you’re seeing?