Networking and events go hand in hand, but have you ever heard of the art of the #coldtweet? Probably not, since I just came up with the term. Think about it – when you meet someone and you’re prospecting, you cold call them, right? While prepping for the upcoming Oracle Eloqua Modern Marketing Experience #MME15, I had planned on connecting with some new folks. So why not drop them a tweet prior to leaving? There is something nice about reaching out over social media and admitting that while you have not met, are looking to connect all while doing it over a public forum! An Aberdeen research report published in 2012 by Peter Ostrow titled Collaborate, Listen, Contribute: How Best-in-Class Sales Teams Leverage Social Selling found that 70% of the Best-in-Class companies who use social selling have a process in place to identify social influencers. And in our case, it’s quick and dirty.
Below are 4 tips on managing the art of the #ColdTweet:
- Prep work pays off. Before heading off to that networking event, or conference, spend a few minutes with your sales and marketing team to find out who they are talking to, or are having trouble getting a hold of.
- Think pre-schedule. Ensuring we have the right amount of retweets, @tweets, and original tweets in our twitter feeds can be a pain, but with programs like Buffer, TweetDeck and Hootsuite, you can pre-schedule tweets to have them flowing throughout the day. Think about using one of these programs to schedule your #coldtweets as well!
- #hashtag it. Most events and conferences have a hashtag, but in the rare case they don’t, create one and use that to connect with folks so you know you’re at the same event. If you’re cold tweeting on the fly, be sure to keep keep relevant key terms in mind that describe your industry to help give a little context.
- Tweet Content is important. Think about the copy of your tweet – rather than a cold ask of want to meet up, try a joke instead.
Let’s start the #coldtweet revolution!