Tell me how you feel when it comes to your marketing efforts. Between your budget, your resources, and your bandwidth, are you feeling stretched too thin? What do you believe to be the cause of your lingering marketing challenges? Did you have a traumatic experience in a previous quarter that you believe is still haunting you? Think about these questions, and feel comforted in the fact that someone is here to listen.
Seriously, in my new marketing survey, I’m asking you to vent about the the tangle of tools, technologies, solutions, and services that drive and support your marketing efforts. I want to know how you feel, because I want to help. Below, are a few common marketing pain points I’m aiming to investigate. If any of these topics are among the things that keep you up at night, an answer is on the way! What’s more, you can take action and build your own path to resolution by sharing this survey with others.
1. Anxiety Around Marketing Technology
In early January of 2015, Scott Brinker, also known as the Chief Marketing Technologist, identified more than 1,876 total known vendors of marketing technology and put them all together in one exhaustive infographic. With such an (over)abundance of available resources, marketers have a bit of a dilemma: How much marketing technology is enough to stay competitive, and what’s the tipping point where technology overload encumbers results? I want to find out how many technologies the average marketer uses, and how that technology stack influences productivity. Once you know what the typical marketer is doing, you’ll be able to set your own goals for activities and investments: Are you teetering on having too much marketing technology, or is it time to allow more technology into your life?
2. Competitive Paranoia – Are Your Rivals Better Equipped for Success than You?
What does Best-in-Class marketing look like, and what resources, agencies, assets, or kinds of employees do these marketers possess that you might not? It’s ok to feel like everyone is out to get you. Well, it’s not a good thing to feel, but you’re not wrong to feel it. Marketing is becoming ever-more competitive, and there’s no real way to escape it. In the context of content marketing alone, Aberdeen’s research shows that 95% of marketers use content marketing in some way, but only 16% of those marketers have a comprehensive content marketing program that measurably delivers value to the business. The number of marketers that your competing against is extremely high, and the channels and tactics where you’re competing are densely utilized and intensely contested. There’s peace of mind, though, in knowing exactly how much these marketers are doing, and how well they’re doing it. The aim of this survey is to offer at least some relief from your competitive paranoia.
3. Delusions of Ease or Difficulty in Your Marketing Efforts
Should marketing really be so challenging? Are there better ways or best practices that you’re missing out on that would make your life easier? Or, is marketing hard because it’s supposed to be hard? Is what you’re experiencing normal or are you a border case? Not knowing what’s normal and what’s not is, in fact, not normal at all. You don’t want to miss out on easy wins or heightened efficiency if there are tools, tactics, or resources that might quickly streamline your efforts. If you’ve ever thought “there’s got to be an easier way,” sharing your experiences via this survey may be an easy way to find out what that way looks like.
4. Power Struggles with Your Marketing Managers or Direct Reports
Do you have more conflict on your marketing team than decorum? Are team members clashing for unclear reasons? It may be a simple case of the haves (people well-equipped for success) outshining, or even stealing resources from, the have-nots (people who have to make magic with limited resources). In other words, it could be a classic power struggle. Of course, it might not be as simple as that, but if you’re finding that teamwork doesn’t make the dream work (and it’s actually more of a nightmare), you may eventually rest easy by taking this survey.
5. Repetitive Marketing Disorder, Repetitive Marketing Disorder
Maybe you’re having trouble achieving success the first time around, so you duplicate efforts again, and again, and again, when a second, more nuanced touch is all that’s needed. If you want to know how many marketing campaigns the average marketer runs, and how many touches are often wrapped into those campaigns, take the survey to help us find out. (Yes, this post is also a demonstration of repetitive marketing disorder, but you haven’t taken the survey yet, so I don’t have data to tell me when to stop, so, maybe it would be easier if you just take the survey?)
Have You Considered Taking a Survey?
Hopefully, this post serves as a cheeky respite from your typically stressful marketing activities, but if you do truly want to help improve the overall effectiveness (and preserve the sanity) of marketers, please also share the survey to expand its depth of insights. To further help, you can use some of the pre-drafted copy below:
- Help @Amoravick help you w/ his #marketing #research #survey: http://bit.ly/Amoravick746B Your insights can make a difference!
- What makes your #marketing efforts more effective & what just makes life easier? @AberdeenGroup wants to know: http://bit.ly/Amoravick746B
- What do you need to be effective in #marketing in 2015 & beyond? Take this survey to help determine the answer! http://bit.ly/Amoravick746B
Image Source (Public Domain): Pascal.