Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Adults with mobile connectivity capabilities are likely to be online “a lot,” according to a January 2018 survey conducted by the Pew Research Center. This incessant need to have our phones with us has been coined by researchers as “nomophobia,” or “no-mobile-phone-phobia.”read more
Last week, I traveled to Orlando to attend Interactions 2018. This post reveals several takeaways from discussions with company executives and customers at the event.
Predictive analytics can be a powerful tool for sales teams looking to maximize their efforts and close more prospects.
Storytelling has always been a crucial aspect of content marketing, but the content of the story and how it affects people is what truly distinguishes a successful campaign.
Recently, companies have begun adapting biophilic designs in their offices and are reaping the benefits.
Do you know whether your customers prefer reward-based or discount-based promotions? We do!
There are vital distinctions and environmental elements specific to B2B and B2C marketing that must be understood to achieve strong performance. With a wide-reaching understanding, you can explore and master the ins and outs of email marketing, on your terms.