Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Before you set up a gate because everyone else is doing it, here are three questions you should ask.read more
After Cisco announced its offer to acquire Broadsoft last week, I wanted to explore how the combination of Cisco and Broadsoft’s capabilities could change the contact center space.
Companies are still struggling to get personalization right. I talked to Nathan Kontny, CEO of Highrise, about this. He reminds us that a little personalization can go a long way.
Artificial intelligence is poised to reinvent marketing. Will you be riding the wave? Or will it wipe you out?
Is digital transformation the new big data? In some ways yes, but that’s a good thing.
Your content marketing efforts aren’t quite working out they way you hoped. Aberdeen’s Andrew Moravick has some ideas about why that might be.
Everybody knows that differentiation through positioning is important. But is your positioning really setting you apart?