Actionable Insight for Leaders in Marketing, Sales, and Customer Service
Will customers benefit from Oracle’s acquisition of NetSuite? Aberdeen’s Omer Minkara and Andrew Moravick describe how they just might!read more
The recently announced merger of LogMeIn and Citrix’s GoToMeeting has a lot going for it. Will it be considered a success down the road? Aberdeen’s Omer Minkara weighs in.
Content marketing dogma says you shouldn’t talk about yourself. Can it truly be avoided?
Sales organizations told us that price was the main reason that deals fail to close. We think it might be something else.
Verizon announced that it will acquire Yahoo. Will this help advertisers?
Companies need to get better – and smarter – at customer experience management. Data management is crucial to this endeavor. Why are the majority still struggling?
The misalignment between sales and marketing is real. And it has real costs. Guest author Samantha Stone has some ideas about how to fix things.