Citation Guidelines


For decades, business people have used Aberdeen Group content to help them make better business decisions. More information on how to use and share our content is contained in the guidelines outlined below.

Aberdeen Content

Thank you for your interest in leveraging an Aberdeen Group publication. For decades, business people have used Aberdeen Group content to help them make better business decisions. Naturally, due to our content’s impact, people often wish to share and cite it. We allow this, where appropriate, according to our guidelines.

Aberdeen research is free for individuals to consume from our various web properties, but it is not free – in whole or in part – for commercial use. If you are interested in commercial use of our content, please contact us for more information. If you’re looking to share with a colleague or in an academic setting, you can feel free to invite your colleague to join our community. More information on how to use and share our content is contained in the guidelines outlined below.

I would like to…

Everyone

Licensed (PAID) Customers

… include an Aberdeen data point or chart in blog post Quotes and inclusion of our content in blogs by non-customers is considered on an individual basis. Please contact Aberdeen’s PR team PR@aberdeen.com to obtain permission. Please do and link to the report on Aberdeen’s web properties or your licensed report wherever you’re hosting it!
… quote an Aberdeen researcher or include a data point from Aberdeen content in a press release Quotes and inclusion of our content in blogs by non-customers is considered on an individual basis. Please contact Aberdeen’s PR team PR@aberdeen.com to obtain permission. Sure! Please be sure to obtain written permission for the quote from Aberdeen’s PR team by emailing PR@aberdeen.com.
… include Aberdeen data points or quotes in branded derivative works (whitepaper, eBook) Not allowed. This benefit is reserved for paid customers. Allowed with proper attribution, Aberdeen boilerplate (available from your account manager), and logo.
… create an infographic using only Aberdeen data points or quotes Not allowed. This benefit is reserved for paid customers. Allowed with attribution (no boilerplate required).
… create an infographic with Aberdeen data points or quotes alongside other 3rd-party data Not allowed. This benefit is reserved for paid customers. Allowed with attribution (no boilerplate required).
… include Aberdeen data points or quotes in product collateral, presentation decks, sales materials Not allowed. This benefit is reserved for paid customers. Allowed with attribution (no boilerplate required).
… leverage a piece of Aberdeen content in my marketing or sales efforts or to promote my company in any way. Not allowed. This benefit is reserved for paid customers. Allowed with proper licensing. Please contact us for more information.

Still unclear about appropriate uses of our content? Don’t hesitate to reach out directly with questions or clarifications. We’re happy to help. Please email member.services@aberdeen.com.

Proper attribution format: please use the following format: Title of Content (hyperlinked to the content), Author, Aberdeen Group Year

Example: The Analytical Executive: Getting Their Hands Dirty With Data, Michael Lock, Aberdeen Group 2015

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