Big Data Pro Essentials
Strategic Approaches to Business Intelligence and Data Analytics
How can your company be “data driven” if not technical users only have limited access to data?read more
No one can ever predict the future (prove us wrong, fortune tellers!), but with predictive analytics, leading companies can get pretty close, by being proactive and getting a jump on critical decisions.
Companies taking a cloud/hybrid approach to their data lakes are driving far more value in the decision-making process. See the power of these “great” lakes in our Stat of the Week.
While each has its strengths and weaknesses, together, predictive and real-time analytics give marketers the best route by which to achieve effective customer engagement.
When FirstMark released their Big Data Landscape2016 infographic, Matt Turck pointed out that one little thing that has dampened the hype around Big Data: Taking advantage of its power is hard work!
In order to get to a higher level of data quality, and thus, usable insight, organizations should focus on these three key activities.
Cloud-based analytics in particular has become a tool to empower a wide variety of business users with faster access to relevant data, as this Stat of the Week shows.