Big Data Pro Essentials
Strategic Approaches to Business Intelligence and Data Analytics
The rise of Big Data has allowed businesses to analyze large quantities of data and assess consumer preferences efficiently. This is especially true within the entertainment industry — but its use here has recently become a point of contention.read more
There are plenty of complex and data rich problems that organizations face today, and anything that helps them quickly understand and utilize the information they need is a welcome development.
In this round-table podcast, Aberdeen Editorial Director Jim Rapoza sits down with Michael Lock and David White to talk about how the trend of self-service BI tools has emerged and how leading organizations are leveraging it to improve business effectiveness and make important businesses decisions more quickly.
New data from Aberdeen’s 2014 Business Analytics survey shows that adoption of predictive analytics has not taken off as one may have predicted.
By connecting all areas of marketing, including lead generation with sales results, sentiment analysis, and social media traffic, marketing analytics reveal the impact marketing has on bottom line performance.
Aberdeen research gives insight into how organizations are currently using visualizations fueled by real-time data.
While the alleged technologically advanced glasses owned by villain Magnussen in BBC’s Sherlock may have been ordinary, real-time analytical tools and big data are anything but.