How do you get sales and marketing on the same page? How do you scale marketing as your company grows? What’s the next big thing in content? Hana Abaza, VP of Marketing at Uberflip, shares her story.
People have been talking about the importance of buyer personas for years. Why do so many still get them wrong?
I set out to learn about the launch of iContact en Español. What I got was a lesson on customer-centricity and customer experience design.
Can marketers stop using the word “love” when talking about how people feel about brands? Should they?
It can be very challenging for a founder CEO to find the right marketing partner. Why is that?
When FirstMark released their Big Data Landscape2016 infographic, Matt Turck pointed out that one little thing that has dampened the hype around Big Data: Taking advantage of its power is hard work!
Dan Lyons is out there currently promoting his new book, Disrupted. I had a chance to talk to him about the writing process, the state of brand journalism, and, of course, Steve Jobs.
It’s been said that “amateur data science” is one of the “enemies of big data.” Can hardcore questions about the statistics separate the amateurs from the pros?
While thinking about creating more targeted lists for email campaigns, Matt called on Leeann Berner, CMO of Insightpool, to find out how they use social data to create super-targeted campaigns for their clients.
Hey, Marketer! Did you know that only 50% of marketers consider themselves “effective” or “very effective” at developing and executing a marketing strategy? Are you part of that 50% or part of the other 50%?