We asked Aberdeen’s analysts to share some of the findings that most surprised them in 2016. Some of what they shared might surprise you!
A handy framework makes it easy to remember the stages of the buyer’s journey and what to consider when creating content for each stage.
Networking and events go hand in hand, but have you ever heard of the art of the #coldtweet?
Savvy marketers are constantly trying new things and measuring their efforts, but in the back of their minds, the Best-in-Class are always thinking, what’s next?
As the world of marketing has been making the steady shift towards cloud technology, Oracle pushes that shift further with their acquisition Datalogix.
Thinking back on how much I have to be thankful for this past year, I also realized there are a few things that I’m actually thankful that I’m not thankful for in the world of B2B marketing.
Using content curation as a vehicle to deliver great content to your audience saves time and energy while positioning you as a go-to resource for quality content.
Upon occasion, I used to be the girl who fell asleep in history class. Hard to believe, I know, but it’s true. It’s not that the history didn’t have value; I just didn’t have enough of a connection to the material to pay attention.
This post provides two perspectives on the customer service industry.